For bad design:- Crayola Crayons
- Market Pantry brand/logo
- Clean and Clear logo
- Suave Cherry Blossom lotion (the flower portion)
- Welchs Fruit Snacks
- Jolly Rancher Fruit Chews
Why the not-goodness? The three I chose as bad design all seemed to have colors that just didn't match, they seemed soooo opposite of each other that there was little visual balance to me. The Market Pantry logo design (as posted) to me seemed to be the ugliest design ever seen on this planet for many reasons. The red is very bright and strong in chroma, yet the green seems to be less strong and a little more subdued in chroma. Also the light brown line in the middle of the design does a great job of breaking those two colors up, but it makes them seem like two different things even though they are supposed to be one unit. The Market Pantry off to the side is a bit distracting to me as well.
Why the goodness? The three I chose as good design all seemed to have very strong chroma, and colors that collectively worked together well. My favorite design was the Welchs Fruit Snacks because all the colors are soooo bright in chroma, they contrast but in a way that works well, and it has very nice hue and the light blue box being the dominant hue works to make the fruit at the bottom and the title stand out.
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